Honest Tea Just Green Tea Redesign
I’m surprised this didn’t make the front page of the New York Times, but Honest Tea redesigned the look of their Just Green Tea.
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| From Android Pictures |
The new design is on the left. As you can tell, there’s a larger emphasis on the brand name with a larger ‘T’ and logo. I think the yellow-ish background is probably more catching to the eye. On the other hand, the ‘Unsweetened’ text on the top is more condensed, which I have mixed feelings about.
As for the taste, it’s just as refreshing. They just need some new quotes…
I wonder what the dieline would say about this. I approve though.
also now the T is outlined in black